Founder Case Study

From Forager to Founder

How Elena Höge Built Yaldi Games

Turning Passion Into Play

Yaldi Games is a studio built around one simple belief, that real life is more interesting than anything you could invent. At its centre is founder Elena Höge, who traces her path back to being sixteen and completely struck by the idea that a video game could carry real historical knowledge inside it.

That early fascination became a career plan, then a company. Yaldi's debut title, Out and About, is a cosy life simulator that weaves plant knowledge, cooking and crafting into gentle nature exploration, drawing directly on Elena's own hobby of foraging. Getting there took five years, a Kickstarter, a significant pivot, and a six person team split between Scotland and Germany.

Techscaler, delivered by CodeBase, entered Elena's story early, first through the Creative Bridge programme, later through a grant supporting sustainability work in the game, and most recently through the Techscaler Japan programme exploring new export markets.

This is a case study on building with patience, staying close to what you love, and knowing when to ask for help.

Creative Bridge was the reason why I was able to found the company early 2020. There were lots of sessions, especially the most important session, about grant funding, because I'd never heard about grant funding before. It just really opened my eyes that there was this alternative, so it wasn't just friends and family or investment. Since then, I basically went on and won a lot of different grants. I feel like that was instrumental; it really just introduced me, enabled me to feel like I know enough to start a company, and that's when I did it in January. I feel like that was the trigger for that start.
Elena Höge, Founder, Yaldi Games

From Curiosity to a Company

Elena's route into games started at sixteen, watching the original Assassin's Creed use real history and language to bring its world to life. She was already someone who loved history and could hold onto facts long after the lesson ended, and suddenly she could see a way to combine that with games.

The industry itself was hard to break into, with few clear paths and even fewer mentors nearby, so Elena ended up building the company earlier than planned, simply because the experience she needed didn't exist elsewhere yet. When she took up foraging in 2019, the idea for Out and About began to take shape.

Solo Decisions in an Isolating Role

Before Techscaler, Elena was carrying almost everything herself. As a solo founder, she was producer and creative director at once, the person testing every build, answering every question and making every call. Development stretched to five years, partly because there was no one nearby who had done it before to show her what good actually looked like. The games industry is notoriously hard to break into, short on entry level jobs and heavy on layoffs, which meant Elena had to learn on the job rather than in a studio. She leaned on family for support long before she had a team big enough to share the weight.

  • Carried every major decision alone as producer, creative director, and sole problem-solver
  • Lacked industry mentors who could help her avoid early, costly design mistakes
  • Spent years learning quality standards that mentorship could have taught much faster

Grant Funding Opens the Door

Elena's first contact with CodeBase came through Creative Bridge, an early-stage founder programme she joined at the end of 2019. A session on grant funding changed her understanding of the resources available to her for the better. She had never considered grants as an option beyond friends, family or investment, and the exposure gave her enough confidence to found Yaldi Games in January 2020, going on to win several grants in the years that followed. It was only later that she came to know Techscaler specifically through the CodeBase ecosystem, first through a grant delivered in collaboration with Scottish Enterprise, which Elena won to support sustainability work within Out and About, and from there through the wider mentoring and international exposure that followed.

One of the great things that I learned in Japan was, I observed their local surroundings and actually saw a lot of the plants that we have in Out and About. Since then, my art lead went to Japan again and took a lot of photos, so we're building a reference of what this DLC could look like.
Elena Höge, Founder, Yaldi Games

A Different Kind of Support

That grant process stood apart from anything Elena had experienced before. Rather than filling out a form and waiting on a plain yes or no, she worked through her application alongside someone from Techscaler partner Scottish Enterprise, who helped shape the submission itself. She calls it the friendliest, most beginner friendly funding experience she's had.

That same openness carried into Techscaler Japan, which took Elena and seven other Scottish gaming companies to Tokyo and Osaka. A visit to Q Games in Kyoto, founded by Dylan Cuthbert, gave her a connection she believes reaches Nintendo and PlayStation, one she's since learned to treat carefully rather than overuse. She came away with a sharper sense of why Japan fits Out and About, a country closely tied to nature and tourism that even non-travelling players are drawn to. Walking the landscapes showed her how different the plants, architecture and visual language are from what's already in the game, and her art lead has since returned to gather reference photography for a Japan themed DLC, along with a Japanese preference for mascot led aesthetics now shaping the expansion's design.

Elena's advice to founders considering the trip centres on patience. Relationships build slowly, closer to years than weeks, and depend on showing up consistently rather than expecting quick wins. Language is not a minor detail, without a translator or a substitution, both credibility and comfort suffer. Her practical tip is to bring something memorable, a well designed business card or small interactive memorabilia in that same considered aesthetic.

A Foundation Built to Last

For Elena, Techscaler by CodeBase was never just about funding. It gave her mentorship when she had none, a grant process that treated her like a partner, and a trip to Japan that reshaped how she thinks about Yaldi's future. Above all, it gave her a network, something she believes no founder should try to go without.

That belief sits alongside a track record she's built partly outside CodeBase too, including a £60,000 Scottish EDGE award in the programme's 2023 Round 21. As a solo, female founder working in a still male dominated industry, Elena has been candid about the extra ground women founders often have to make up early on, before they have the proven numbers that let male founders trade on confidence alone. She's built through that by proving the product works and leaning on the Kickstarter community she grew herself.

For other ecosystem builders, Elena's journey shows what happens when tailored support meets genuine curiosity.

Follow Yaldi Games on LinkedIn for updates on Out and About and what comes next.

Honestly, I think any founder should have a network around them. You don't want to do it alone, even if you have a co-founder. So I would say anyone should join the ecosystem, go to the events that you're organising, apply for the programmes, because it's all about being there, meeting the other devs, other founders, learning from them, sharing resources, sharing network. No one can go at it alone, and that's the whole point of Techscaler: bringing people in and then helping the ecosystem scale through that.
Elena Höge, Founder, Yaldi Games

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