Insights

Going Global from Scotland: What ‘Ones to Watch 2025’ Says About Our Next Growth Frontier

Scotland’s startup scene isn’t just thriving, it’s scaling beyond its borders.

The Techscaler Ones to Watch 2025 report showcases a generation of founders proving that global ambition and Scottish roots are no longer contradictions. From autonomous maritime tech to generative AI, this cohort is rewriting what it means to build a high-growth business from a small nation.

But their momentum also raises a challenge for everyone invested in the ecosystem, from  public bodies, corporates, and advisors to the founders themselves:

Are we building a startup environment that supports companies to go global, or one that traps them in local gravity?

From Edinburgh to Everywhere

Look at Zelim, a maritime robotics company born on Scotland’s coast, now testing its autonomous rescue technology with NATO.

Or Wordsmith AI, an AI Lawtech startup transforming how legal teams make decisions, with offices in London and New York and a £100m valuation in just 18 months.

These founders aren’t waiting for the domestic market to mature. They’re building products with global scalability baked in and using Scotland as a testbed for credibility, not a constraint.

The lesson is simple:  Homegrown doesn’t mean home-bound.

The Global Mindset Starts Early

Internationalisation doesn’t happen when a company “makes it.” It happens in how they’re built, who they hire, what markets they benchmark against, and how they design products for diversity and scale.

Scotland’s support infrastructure is getting stronger at equipping founders with that mindset. But institutional partners still have a role to play.

Public agencies and corporates often frame “internationalisation” as an export exercise: helping mature businesses enter foreign markets. Yet for startups, the real challenge comes earlier: building with the world in mind from day one.

That’s not just about translation or trade missions. It’s about regulation, partnerships, and deal-making. It’s about finding the lawyer who understands both GDPR and US data law, or the banker who can support early cross-border payments without friction.

The Ones to Watch list shows that Scotland has founders ready to scale globally, but not always the local scaffolding to help them get there.

Challenging the Comfort Zone

Here’s where the hard conversations start.

Support programmes often reward local impact: jobs created, regional spend, community benefits. That’s important. But if the same metrics discourage companies from going international too soon, we risk capping their potential.

Corporates and advisors face a similar tension: it’s safer to work with established firms, not early-stage disruptors. Yet the biggest opportunities, especially in emerging sectors, lie with startups willing to test boundaries.

If we want Scottish innovation to compete globally, we need our institutions to be more comfortable with calculated risk: faster procurement, flexible pilot frameworks, and open collaboration across borders.

Building for Global Collaboration

Scotland’s ecosystem has the talent, ideas, and networks. The next step is coordination: connecting domestic support with international visibility.

  • Public bodies can help by opening international partnerships and reducing friction for global pilots.
  • Corporate advisors can tailor services for cross-border scaling, not just local compliance.
  • Startups must keep building globally relevant products while staying rooted in Scotland’s community and credibility.

Zelim and Wordsmith aren’t outliers. They are indicators. They show what happens when ambition meets support, and when Scottish companies stop waiting for permission to think globally.

The Ones to Watch 2025 list is a celebration as well as a reminder. Scotland’s next growth story won’t be written in isolation. It’ll be written through collaboration, cross-border partnerships, and a shared belief that local innovation deserves a global stage.

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