We’re thrilled to introduce our brand-new podcast, Ideas to Impact, powered by Techscaler, where we bring you candid conversations with startup founders and key players in the tech ecosystem. Each episode explores the journey of entrepreneurs who have transformed their ideas into impactful businesses, sharing insights, lessons, and inspiration along the way.
In our very first episode, we sit down with Eilidh Mutch, the founder of Your Spin, to discuss how she’s using gamification to reshape the hospitality industry. With the pub scene still recovering from the effects of COVID-19, Eilidh’s innovative approach has helped re-engage consumers and bring social experiences back to life.
Eilidh shares her journey from university to becoming a trailblazer in hospitality tech. She opens up about the challenges she faced in convincing stakeholders to embrace a fresh, digital approach and how persistence, along with strategic partnerships with brands like Heineken and BrewDog, played a crucial role in Your Spin’s success.
One of the highlights of the conversation is the comparison of entrepreneurial mindsets in the UK and the US, from how failure is perceived to the importance of transparency with investors. We also get a sneak peek into Last Orders, an exciting new interactive game designed to foster stronger connections between venues and patrons.
Beyond the business strategy, Eilidh reflects on the invaluable support she received from CodeBase, Techscaler and Scottish EDGE, emphasising the role of these programmes in accelerating startup growth.
If you’re an aspiring entrepreneur or someone passionate about the intersection of technology and hospitality, this episode is packed with insights and actionable advice to help you navigate your own journey.
“I think that it’s so important when you’re growing your team, to make sure that you’re not trying to be the smartest in the room ever because then you’ve hired the wrong people.
Eilidh Mutch, Founder of Your Spin
Eilidh Mutch is the founder of Your Spin Limited, a data-driven tech platform revolutionising customer loyalty and engagement in the hospitality sector through gamification and instant gratification. She graduated from the University of Dundee in 2021 with a first-class degree in Business Management and drew inspiration from her firsthand experience in the hospitality industry. Recognising the outdated nature of traditional rewards systems, she developed Your Spin, an in-venue activation game that allows customers & staff to win exciting prizes after placing an order and scanning a code.
This innovative approach not only increases repeat business and enhances customer experience but also provides brands with real-time data insights at the point of purchase. Your Spin has already secured partnerships with major brands like Heineken and BrewDog, helping businesses foster stronger relationships with their customers.
Eilidh’s entrepreneurial journey has been supported by programmes such as Techscaler’s Next Steps course, and she was selected for the first Techscaler Silicon Valley cohort in February 2024. Her achievements were further recognised when Your Spin won a Scottish EDGE Award in November 2024, solidifying its impact on the industry.
In this episode, we delve deep into the inspiring and transformative journey of Eilidh Mutch, the visionary founder of Your Spin. Eilidh‘s story is one of remarkable transformation and innovation, tracing her path from her formative university days to her emergence as a trailblazer in the hospitality industry. Her success is largely attributed to her innovative approach of harnessing the power of gamification, aiming to rejuvenate the pub experience in a post-COVID world, re-engaging consumers, and enhancing their social interactions in meaningful ways.
Eilidh candidly shares her path to success, offering insights into how her hands-on experience in the hospitality sector allowed her to identify untapped opportunities for engaging patrons more effectively. She discovered new ways to gather valuable consumer data for drink brands, which had previously been overlooked by many in the industry. Despite facing initial resistance from the more traditional segments of the hospitality industry, Eilidh persevered, overcoming these challenges through persistence and creative strategies. One of her key strategies involved partnering with major brands, leveraging their influence to offer enticing incentives that drew consumers back to the social spaces they had missed.
The episode takes listeners on a journey across the cultural landscape, exploring the differences in entrepreneurial approaches between the UK and the US. It highlights the American ethos of embracing failure as a stepping stone to eventual success, contrasting it with other cultural attitudes. Eilidh discusses the importance of maintaining transparency with investors and underscores the need for adaptability when things don’t go as planned, an essential trait for any entrepreneur. She stresses the significance of customer feedback in refining business strategies, and candidly discusses the hurdles of scaling a tech venture while staying true to its core mission and values.
Listeners are introduced to the concept of community power and the invaluable role of mentorship as vital elements in nurturing successful entrepreneurs. Eilidh unveils “Last Orders”, a new interactive game designed to foster camaraderie and connection among venues and patrons that will be launching soon. She also shares insights into her experience with CodeBase and Techscaler programmes, which provide invaluable support systems for founders, offering resources and networks that are crucial for growth and innovation.
Listen to the full episode wherever you get your podcasts, and don’t forget to subscribe to stay updated on future conversations with founders and exciting guests.
Connect with Eilidh Mutch on LinkedIn and through her website.
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