Welcome back to the Ideas to Impact podcast, powered by Techscaler, where we bring you unfiltered conversations with founders and ecosystem leaders reshaping the future of work, tech, and entrepreneurship.
In this episode, we speak with Natalie Garry, founder of danceSing, who transformed from professional ballet dancer to digital wellness entrepreneur. After pivoting her business during COVID-19 to serve 4,000 people globally, Natalie built partnerships with Stirling University and the Scottish Government, producing compelling evidence of her platform’s impact in senior care – including 49% reduction in depression among care home residents.
We explore her recent Silicon Valley experience through CodeBase’s Techscaler programme, which fundamentally shifted her business focus toward US expansion, securing five new contracts and building an American team.
From navigating the intersection of care and tech to leveraging strategic international growth, Natalie’s story demonstrates how evidence-based impact can scale across continents.
In this inspiring episode of Ideas to Impact, Sally chats with Natalie Garry, founder of danceSing, a digital wellness platform transforming care for older adults through music and movement. From ballet beginnings to Silicon Valley breakthroughs, Natalie shares her remarkable journey as a founder, mother, and wellness advocate scaling an award-winning business across the UK and US. DanceSing works in partnership with the University of Stirling, the Scottish Government, and NHS healthcare professionals to co-create programmes that directly support the wellbeing of older adults and care staff alike.
“ I don’t want to just help people live longer, I want them to feel better. Music and movement, that’s our medicine.
Natalie Garry, founder of danceSing
Natalie Garry is the founder and CEO of danceSing, a digital wellness company transforming care and aging through music, movement, and meaningful connection. A former professional ballerina with English National Ballet and Scottish Ballet, Natalie’s journey from the stage to the startup world is driven by a simple mission: help people live longer — and better.
After pivoting her business during the COVID-19 pandemic, Natalie quickly scaled danceSing into a research-backed digital platform used in care homes and households around the world. Her programmes deliver measurable results: reduced loneliness, increased happiness, and improved physical and mental health for both care residents and staff.
With four children, a startup, and a radio station under her belt, Natalie is a passionate advocate for women in tech, intergenerational impact, and what she calls "tech-powered, human-led" care. Today, she’s leading danceSing into the US market with a bold vision and a team that’s only getting stronger.
In this episode of Ideas to Impact, host Sally speaks with Natalie Garry, founder and CEO of danceSing, a digital wellness company delivering transformative solutions to the care sector through evidence-based music and movement programmes.
Natalie shares her journey from a career in professional ballet to becoming a tech-enabled health and wellbeing entrepreneur. After leaving the dance world due to injury, she channeled her passion for performance and movement into a scalable business focused on improving health outcomes for older adults. DanceSing was initially launched as a series of in-person wellbeing classes, but has since grown into a fully digital platform serving care homes, individuals, and corporate clients across the UK and now the United States.
The discussion explores how danceSing quickly pivoted during the COVID-19 pandemic, transitioning to an online delivery model in just four hours and reaching thousands of users globally. Natalie explains how this rapid adaptation not only safeguarded the business, but also positioned it for long-term growth in the digital health space. She shares how research partnerships with the University of Stirling and the Scottish Government provided the credibility and impact data needed to scale sustainably and attract new markets.
Key topics include the challenges and opportunities of integrating technology into the care sector, the importance of evidence in building trust and adoption, and the role of music and movement in reducing depression, loneliness, and medication dependency among older adults. Natalie also provides insight into danceSing’s successful expansion into the US, including how strategic outreach and in-market validation during a visit to Silicon Valley helped secure early clients and reshape the company’s growth trajectory.
Natalie’s story highlights the power of blending creativity, science, and business to drive meaningful innovation in one of society’s most urgent and underserved sectors.
Listen to the full episode wherever you get your podcasts, and don’t forget to subscribe to stay updated on future conversations with founders and exciting guests.
Connect with Natalie Garry on LinkedIn and through her website.
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