LinkedIn can be a minefield for Founders trying to build their startup’s brand and their own personal brand, bit’s an important channel for awareness building, credibility and growing your business.
A few stats to show why's it's so important:
LinkedIn is the top professional platform, with over 930 million members from 200 countries and regions worldwide.
65 Million users are Business Decision-Makers
In 2022, LinkedIn saw a 22% increase in engagement
About 134.5 million users actively use LinkedIn each day. Additionally, over 48% are active monthly.
Businesses see a 33% purchase intent increase with LinkedIn Ads
LinkedIn has double the conversion rates as other channels
Join this workshop to learn how to master LinkedIn so that your own profile and company page becomes a business building machine.
In this workshop, we’ll cover;
How to optimise your existing pages to speak directly to your target audience
The best practices for approaching LinkedIn, depending on what goals you set
The Dos and Don’ts for building a successful brand on LinkedIn
LinkedIn strategy: how to plan your content around your business priorities
How to become a thought leader on LinkedIn
Content creation hacks - how to prepare weeks of content in one hour
Hosted by:
Amy Kelly - Head of Marketing, Startup Grind Scotland
Amy Kelly is a B2B Growth Marketing Consultant, Board Member at Creative Edinburgh and Head of Marketing at Startup Grind Scotland. Amy was previously the Director of EMEA Marketing at UserTesting and successfully help scale the business 800% in three years. Other marketing roles include Meta, YouTube, ITV and agencies under the Publicis group.
About Startup Grind
Startup Grind was founded in 2010 when our founder, Derek Andersen got some friends and fellow entrepreneurs together to crack the same problem they were all facing: the growing challenges of launching a company. What became clear was these obstacles were extensive and stretched far beyond their group. Their gatherings soon spurred a local startup movement that attracted founders and experts from every industry, all coming together to share their advice and inspirations for early entrepreneurs. Eventually, vibrant Startup Grind communities (“chapters”) began developing in Los Angeles, Tel Aviv, London, New York, Beijing, and many more.
The Startup Grind community proves that entrepreneurs are in fact, stronger together.