Are you looking to grow your business but struggling to plan your marketing around your tight/bootstrapped budget? Then join this marketing workshop, curated for Startup founders and leaders, where we will help you shape your thinking for your marketing strategy with limited resources.

Marketing planning can be overwhelming at the best of times, not least with budgets slashed across all industries. 

But there are ways to maximise budgets to ensure you're still set up to grow successfully. 

Through radical prioritisation, understanding customers and designing your strategy to optimise on what works best for your business, you can ensure your marketing activity is supporting your growth targets, even when the budgets are tight.

This workshop is limited to 15 attendees who are of Director/Founder level or a Marketing Lead.

In this workshop, you will learn:

- How to design a growth strategy around organic activity that supports revenue goals

- ⁠The importance of messaging: make your content do the selling so you don’t have to

- ⁠Radical prioritisation: how to focus on what generates revenue and park the rest

- ⁠Customer first: how to ensure the strategy focuses solely on value to your customer and supports their decision making process

- ⁠Planning planning planning: spend your cash wisely and understand where to invest and what to stop doing

Hosted by:

Amy Kelly - Head of Marketing, Startup Grind Scotland

Amy Kelly is a B2B Growth Marketing Consultant, Board Member at Creative Edinburgh and Head of Marketing at Startup Grind Scotland. Amy was previously the Director of EMEA Marketing at UserTesting and successfully help scale the business 800% in three years. Other marketing roles include Meta, YouTube, ITV and agencies under the Publicis group. 

About Startup Grind

Startup Grind was founded in 2010 when our founder, Derek Andersen got some friends and fellow entrepreneurs together to crack the same problem they were all facing: the growing challenges of launching a company. What became clear was these obstacles were extensive and stretched far beyond their group. Their gatherings soon spurred a local startup movement that attracted founders and experts from every industry, all coming together to share their advice and inspirations for early entrepreneurs. Eventually, vibrant Startup Grind communities (“chapters”) began developing in Los Angeles, Tel Aviv, London, New York, Beijing, and many more.

The Startup Grind community proves that entrepreneurs are in fact, stronger together.