Join us for a six-month event series dedicated to elevate your marketing skills, build connections and exchange ideas with fellow marketers.
About this event
What is it?
Marketing Meetup with Scunnered Digital, is a six-part event series dedicated to empowering marketers from all backgrounds with cutting-edge strategies and insights into the dynamic world of digital marketing. Hosted by Scunnered Digital, each session of this series will feature interactive workshops and discussions tailored to enhance your marketing prowess.
Why Attend?
Gain valuable insights into the latest trends and best practices in digital marketing. Acquire actionable strategies directly from Scunnered Digital's experienced professionals. Network with fellow marketers and entrepreneurs to exchange ideas, build connections, and stay ahead in today's competitive landscape. Elevate your marketing skills and drive tangible results for your business—reserve your spot today!
Who is it for?
Whether you're a marketing one-person-band in a startup, a marketing student, a remote-working marketer at a large company, or manage a marketing team, come along you are all welcome!
Who are Scunnered Digital?
Scunnered Digital is a boutique marketing consultancy offering affordable, expert support to Scottish SMEs because they believe marketing should be accessible to all, not just big brands with big budgets.
Founded by sisters Colleen and Alana, who have both spent the majority of their careers marketing global brands you know and love, Scunnered Digital has been helping local SMEs who are scunnered with marketing for the past 3 years.
What will the workshops cover?
Module 1: SOSTAC Strategy Introduction & Situation - Where are you now? (12th March)
In this module, we cover the importance of digital strategy and walk through what SOSTAC is and how we’ll implement it together. Starting with Situation, where we’ll cover: Where are you at right now? What are your competitors doing and what does the digital landscape look like?
Module 2: Objectives – Where do you want to be? (9th April)
In this module, we’ll cover setting SMART goals for your business across each of the marketing channels - clear measurable goals are crucial and we’ll make sure the ability to measure these is in place by encouraging Google Analytics setup.
Module 3: Strategy – What steps do you need to take to get there? (14th May)
In this module, we’ll cover the steps we need to take to achieve the goals created in module 2. We’ll work with businesses to help them figure out their online value proposition (OVP), who their audience is and brand positioning to help them stand out against competitors when they go to market.
Module 4: Tactics - What exactly do you need to do to get there? Social media, content,
email marketing and paid media. (11 June)
In this module, we’ll start delving into the moving parts of the strategy. We’ll touch on Social media strategy, content strategy, email marketing and paid media.
Module 5: Tactics continued – What exactly do you need to do to get there? SEO,
Websites & Conversion Optimisation (9th July)
In this module, we’ll cover SEO and why it’s essential for your business website. We’ll look at what makes a website great and how do you get conversion from your visitors.
Module 6: Actions & Control – How will you implement the tactics and how do you
monitor digital success? (13 Aug)
In this module, we’ll look at the actions you need to take (the nitty gritty of your plan) and how you monitor success in digital using data, analytics and dashboards.