Founder Case Study

Reimagining Specialist Care

Hisham Shalaby’s Journey Building SPATTRO Through Techscaler Support

Turning Experience Into Innovation

SPATTRO is transforming how specialist consultations begin, ensuring patients arrive prepared and consultants receive structured, accurate information before appointments even start. Founded in Edinburgh in 2020 by orthopaedic surgeon Hisham Shalaby, the company emerged from years of witnessing communication breakdowns between patients and clinicians, often leading to delayed treatment, inefficiencies, and avoidable risk.

Drawing on more than two decades of clinical experience across the UK and internationally, Hisham began building SPATTRO to solve a fundamental issue: specialist care is only as effective as the information it starts with. What began as exploration quickly became a focused mission to improve clinical triage and consultation quality.

As SPATTRO evolved from idea to working platform, participation in Techscaler, delivered by CodeBase on behalf of the Scottish Government, provided access to mentoring, networks, and structured founder support that helped sharpen both business model and execution.

This case study follows SPATTRO’s journey from personal motivation to globally recognised healthtech innovation.

“The biggest thing that I had from Techscaler is really the mentoring.”
Hisham Shalaby, Founder, SPATTRO

A Problem Seen Firsthand

SPATTRO’s roots lie in personal loss and professional frustration. Following his mother’s battle with cancer, Hisham witnessed how miscommunication and rushed consultations could lead to missed opportunities in care. Despite medical expertise within his own family, navigating complex healthcare systems remained difficult.

He began speaking with patients and colleagues, uncovering a recurring issue: people arrived unprepared, clinicians lacked structured information, and consultations became inefficient for both sides.

SPATTRO was built to bridge that gap, creating structured, digital intake processes that guide patients and equip consultants with relevant, organised data before appointments begin, ultimately improving clinical outcomes and patient experience.

Early Progress Needed Direction And Scale

Before joining Techscaler, SPATTRO had a clear mission but lacked commercial clarity and operational structure. Like many early founders, Hisham navigated years of experimentation, learning business fundamentals while simultaneously developing a complex medical platform.

The challenge was not simply building technology, but understanding how to shape it into a viable business within healthcare systems known for slow adoption and procurement complexity. Funding remained limited, forcing careful choices and slower development.

Techscaler provided access to mentors and experienced operators who helped refine priorities, correct missteps, and transform scattered progress into focused execution.

  • Refining business model while simultaneously learning fundamentals of startup operations from scratch
  • Limited early funding slowed product development and delayed commercial expansion opportunities internationally
  • Difficulty accessing experienced talent within affordable budgets during critical early development stages

Reframing Founder Decision-Making

Joining Techscaler marked a turning point in SPATTRO’s development. For Hisham, mentoring sessions became the most valuable aspect of the programme, offering clarity at moments when decisions felt overwhelming.

Rather than navigating problems alone, he gained access to experienced mentors who simplified complex challenges and helped redirect effort towards actions that produced real progress. This saved time, reduced costly mistakes, and opened doors to relevant networks across healthcare, technology, and business.

Through Techscaler, SPATTRO shifted from experimentation toward structured growth, enabling clearer commercial strategy and more confident decision-making as the company prepared for expansion.

"Things actually improved phenomenally once I tapped into fractional services available, I now have very experienced people working with me."
Hisham Shalaby, Founder, SPATTRO

Building With Experience Around You

Beyond mentoring, Techscaler helped SPATTRO build the operational structure needed for scale. A major learning was adopting fractional expertise rather than hiring prematurely. Through programme connections, Hisham began working with experienced fractional CTOs, developers, marketing specialists, and compliance advisors.

This allowed SPATTRO to access senior expertise without unsustainable salary commitments, dramatically improving execution quality across technology, data privacy, and commercial strategy.

As the team matured, SPATTRO moved from solo founder effort to coordinated weekly operations with dedicated contributors across product, sales, and development. This shift transformed the company’s momentum.

By the time SPATTRO entered hospital trials across the UK and Middle East, the foundations for scalable growth were finally in place.

Insight For The Ecosystem

For Hisham, Techscaler’s impact extended beyond programming support. It provided access to experienced mentors, practical frameworks, and founder communities that helped transform SPATTRO from an idea into an operational business ready for international scale.

For ecosystem builders and founders alike, SPATTRO’s story demonstrates how tailored, founder-led support enables professionals from outside tech to successfully build impactful startups.

Follow SPATTRO’s journey as the company expands specialist healthcare access globally through structured, technology-enabled consultations.

“The first few years, I had no knowledge of business whatsoever. It took me a good two, two and a half years of just self-educating.”
Hisham Shalaby, Founder, SPATTRO

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