Founder Case Study

From Microcontrollers to Data Centres

How Martin McDonald Built Weeteq to Optimise AI Power

Power at the Core

Weeteq is a Glasgow-based deep tech company building AI that lives inside microcontroller control loops, predicting, adjusting, and optimising power and control systems in real time. At its helm is Martin McDonald, COO and co-founder, alongside semiconductor industry veteran Taner Dosluoglu, whose roots stretch back to Dialogue Semiconductor, Tektronix, and the early days of smartphone power delivery.

What started as motor control R&D has converged into something with considerably bigger stakes: making AI data centre workloads more efficient at a time when power, not processing, has become the bottleneck.

Bootstrapped for three to four years and now closing a seed round of approximately £1.5 million, Weeteq is a team of around 10, soon to be 13, with ambitions to double in the next 12 to 18 months.

Support from Techscaler, delivered by CodeBase, opened doors that the team simply might not have found on their own, particularly through its Japan international mission.

This is a case study about staying technical while thinking commercially, and knowing when to go global.

There's absolutely nothing to lose and a huge amount to gain. You never know what these opportunities (from Techscaler) might deliver. And often it's random meetings and timings just lining up.
Martin McDonald, Co-Founder & COO, Weeteq

Semiconductors and Ambition

Weeteq didn't start with data centres in mind. The company grew from Martin and Tana's shared conviction that the power management techniques Tana had refined in the wearables and smartphone space, compact, efficient, precise, could do something meaningful in an industrial context.

They started with motor drives. Tangible, testable, and a strong proof point for the underlying technology. From there, the work expanded into power inverters and renewable energy systems, each project deepening the R&D stack.

What changed the trajectory was convergence and not a singular pivot. The motor control research and the power delivery research began pointing in the same direction: AI data centres, where power consumption has quietly overtaken chip performance as the defining constraint. Weeteq was already positioned, technically, to serve that market. They just needed to recognise it.

Fighting on Too Many Fronts

Before deepening their engagement with Techscaler, Weeteq were doing what most early-stage deep tech founders do: everything at once. Small team, multiple frontiers, and the constant pull of the next promising lead.

The investment challenge was particularly acute. Weeteq operates in a specialist area, and the investors most comfortable with that kind of deep tech risk tend to sit in territories such as the US. Building momentum domestically meant first proving traction abroad, a dynamic that takes time and costs energy, neither of which a bootstrapped team has in abundance.

Equally, operating across international and European conferences meant missing what was happening closer to home. Without the visibility that comes from being embedded in an ecosystem, local opportunities simply didn't surface.

Techscaler offered a way to change both of those things.

  • Securing investment in a specialist deep tech sector with stronger risk appetite in the US than the UK
  • Managing growth across multiple fronts with a lean, resource-stretched team
  • Missing local ecosystem opportunities through focus on international markets

The Trip That Changed the Tempo

The Techscaler Japan mission came at a moment when Weeteq already had the threads in place: an automotive project underway, early conversations started with Japanese semiconductor and industrial motor drive players. What it delivered was the chance to pull those threads into something real.

Five meetings were secured before the plane even landed.

Two of those meetings proved immediately consequential. One, a Kyoto-based manufacturer, was relationship-driven in the way that's common in Japan, where face-to-face isn't just preferred, it's essential. They agreed in principle to pilot projects, now confirmed for mid-July. Another, a major Japanese industrial and healthcare multinational, progressed to early due diligence, with a view to joining Weeteq's current investment round.

A third meeting, with a major Japanese semiconductor distributor, has since evolved into an active working group focused on reference designs for power inverter and data centre applications. The momentum from all three came from the pathways that led to these rooms.

I hadn't met any of the other founders. But that whole idea that you're all in the same vibe — similar stage businesses, all looking at internationalisation and commercialisation — that community feel is really, really quite special.
Martin McDonald, Co-Founder & COO, Weeteq

Community, Clarity, and the Right Ears

Beyond Japan, what Weeteq found in Techscaler was something harder to quantify but no less valuable: the relief of not being isolated.

Martin describes it plainly: when you're inside a small team, wearing every hat and chasing every lead, it's easy to think you're covering all the ground. It takes an outside perspective, ideally from someone who's already made the mistakes, to see where you're not.

The Entrepreneurs in Residence (EIR) relationships brought exactly that. Alan, in particular, offered the kind of candid, recent experience that isn't available in a manual. Not just what went right, but what tripped people up, what he wouldn't do again. That kind of insight doesn't eliminate the hard lessons, but it means you go in with your eyes open. (Bonus: Click here to hear from EIR Andrew McGinley in our latest episode of The Blueprint)

And then there was CoreWeave. When the company came to CodeBase for a roundtable, Weeteq were in the room. It was the sort of opportunity that simply doesn't reach you if you're not embedded in an ecosystem with its finger on the pulse. The conversation was positive; the relationship is still developing. But Martin knows those people now, in a way he wouldn't without CodeBase and Techscaler.

The community dimension mattered too: the sense of being surrounded by founders at similar stages, all carrying some version of the same ambitions, all proud to be building from Scotland.

Advice to Fellow Founders

Techscaler, delivered by CodeBase, gave Weeteq more than a trip to Japan. It gave a bootstrapped, specialist deep tech team access to the kind of network, mentorship, and timely visibility that's genuinely difficult to build alone.

For Martin, the lasting impression is simple: you can't always see clearly from the inside. Having experienced founders and EIRs willing to share what went wrong — not just what went right — shifts how you think about the decisions in front of you. And being part of a community that's collectively invested in making Scotland a place where ambitious tech companies can grow? That adds up.

For founders weighing whether to get involved, Martin's answer is unequivocal.

Follow Weeteq on LinkedIn for updates on product developments, commercial milestones, and international expansion.

There's nothing to lose, really. I didn't quite think Techscaler's Japan visit was going to deliver as much as it did for us, the opportunities, the connections, the network I simply wouldn't have had without it. Get involved.
Martin McDonald, Co-Founder & COO, Weeteq

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